Amanda Kay Landon, the founder of Blue Key Advantage, is an industry consultant, author, and realtor with nearly three decades of experience in real estate. From the unforgiving Alaskan Arctic to building multi-million-dollar businesses, Amanda’s journey is defined by grit, vision, and a relentless drive to empower others.
Amanda Kay is a real estate industry consultant, realtor, and an author. Having been raised in the rigid and unforgiving Alaskan Arctic, she knows a thing or two about grit. Growing up as the daughter of a homicide detective and an Indigenous mother she knew one thing for sure, that she would work for herself and not for a government agency.
At the urging of her own realtor in 1996, who told her, she’d be “One hell of a realtor” she purchased her first property and converted it to a duplex. By 2001, Amanda Kay was selling real estate in Arizona and by age thirty she was nominated to be featured in Realtor Magazine’s 30 Under 30 Edition. Less than ten years later Amanda Kay opened her own brokerage and simultaneously opened a sister company in Silicon Valley, helping transform her first mentee, someone making just ten dollars an hour, into a business owner within a year. This mentee now makes an income of over $300,000 per year.
Amanda Kay has been involved in large acquisitions, up to fifty-five-million-dollars, multi-family assets and has been asked to speak on behalf of developers at city council meetings.
She is also a survivor of toxic mold and highly knowledgeable about sick building syndrome. A subspecialty in her sales method is the direct correlation between the mind-body connection which she teaches to her clients as part of a manifestation method for business success.
During her stint as an industry recruiter for multi-family apartment buildings, Amanda Kay recognized a lot of industrious and talented workers stifled by conforming to corporate structures that limited their growth potential. She saw many people “cap out” in their careers and become stuck at a community manager level or be worked to death at a regional manager level. However, she recognized two key things about these individuals – the need for stability and the deep desire for personal growth and independance. Some may say these are conflicting core values but Amanda Kay views this as a challenge to help her clients overcome their fears and transcend to a new reality of business ownership where both values; stability and independence, exist in harmony,
Amanda Kay has created a unique system for those who dare to dream bigger and takes great joy in celebrating the unique talents her clients bring to the table while teaching them how to leverage their best skills and assets.
Her stance with her clients has always been, “Why not be THE boss?” If you are already making most of the decisions and responsible for nearly every aspect of an asset’s overall performance, wouldn’t it make sense to collect the management fees yourself? On your terms? Under your company?
Amanda Kay’s Consulting Work
Amanda Kay has written operations manuals and training material for property management companies both in print and online. Being granted access to many corporations’ accounting software, leasing processes, and tenant record management has given her tools to know exactly which systems work and which ones don’t. This takes the guess work out for her clients and eliminates wasting money on programs that aren’t designed for their business. She also has extensive sales training from multiple mentors, one of which is the late Howard Brinton, a real estate visionary and educator who connected top producing real estate agents in the country and created a system to share their knowledge in a way the industry had never seen before.